geelelpahnt

Glass Elephant

[glas – ‘eləfənt]
noun

We’re all about transparency and not afraid to talk about the Elephant in the room.

Circular Offering

A global operation

Our vast network of manufacturing, logistics and warehouse facilities support our operations all around the world. Hover on the pins to see more.
Our vast network of manufacturing, logistics and warehouse facilities support our operations all around the world. Hover on the pins to see more.

How far we’ve come

Our Team

The team at Glass Elephant & the wider Magnitude Group are E-Commerce practitioners. Glass Elephant is unique because it was born out of the ashes of the multi-million dollar E-Commerce fitness brand Fitwear. Our founder Simon Phillips was let down by the typical ‘all care, no responsibility’ agency model and literally built the business that would have saved him. This business now supports over 50 fiercely passionate E-commerce professionals that are genuinely attached to the result. The unique culture at Glass Elephant exists because we know what’s at stake, because we have been the client. A common theme you’ll hear from Glass Elephant clients is “These people treat our business like it’s their own”.

Founders​

Brad Lindsay

Managing Director Glass Elephant

Brad Lindsay

  • 1995 TNT South Africa
  • Achieved Growth of 24M to 36M
  • 1997 TNT India
  • Achieved Growth of 90M to 180M
  • 2001 Founded Supply Chain Solutions
  • 2005 Awarded New Zealand’s most innovative logistics company
  • 2016 Top 10 Courier Post Account
  • 2019 Supply Chain Solutions is the largest B2C 3PL in New Zealand

Simon Phillips

chief Strategy Officer

Simon Phillips

  • 2012 Founded Fitwear
  • 2015 Sold 50% for $1 million
  • 2017 F**ked it up
  • 2018 Founded SJP.Media
  • 2019 Founded Glass Elephant

Senior leadership team

Kennedy Anderson

Creative Director

Kennedy Anderson

  • 2013 First business @ 15 - Wedding Photographer
  • 2017 Studied Industrial Design…
  • 2018 ...started Kollab and dropped out
  • 2019 Launched Shopify Store (The Whitening Co)
  • 2020 Joint Venture with Glass Elephant begins

Kiran King

Sales Director

Kiran King

  • 2013 built commercial department of Wintec from the ground up - scaled to 7 figures of government contracts in 12 months, becoming a national provider
  • 2014 became advisor to New Zealand's Ministry of Social Development
  • 2015 founded innovation centre for one of NZ's largest ITOs, Skills Org - spearheaded growth of the team from 4 to 15, delivering 7 figures within its first year
  • 2017 helped build and exit fintech startup Ratebroker
  • 2017 founded e-commerce wine business Bottle Service
  • 2018 became innovation advisor to the Keep It Blue Foundation, international non-profit for marine sustainability
  • 2020 started with the team at Glass Elephant to help transform e-commerce businesses around the world

Briar McGregor

System Director

Briar McGregor

  • 2006 Lived her dream as a GeorgeFM Account Manager
  • 2012 Social Media Manager in competitive UK market
  • 2016 Mediacom NZ Social Media specialist
  • 2018 Digital Planner at TVNZ
  • 2019 Joined Glass Elephant.

Ruben Thompson​

PERFORMANCE DIRECTOR​

The Team

Arielle Veldhuizen

CLIENT SERVICE MANAGER

Ben Casey

GOOGLE SPECIALIST

Brayden Cassidy

STRATEGY DEVELOPMENT MANAGER

Darren Nguyen

PERFORMANCE CONTENT MANAGER

Leanne Jamieson

CLIENT SERVICE MANAGER

Mishaela Wallan

STRATEGY DEVELOPMENT MANAGER

Nina Moukharris

PERFORMANCE CONTENT MANAGER

Trijah Maharaj

CLIENT SERVICE MANAGER

Van Vairavan

SENIOR WEB DEVELOPER

Vicky Lourens

Head of Organic

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