About - Glass Elephant

We work with ambitious brands all over the world

OUR SPECIAL SAUCE

Direct Response Performance Marketing is the data-driven pursuit of immediate ROI by driving the most from a marketing budget through the creation of an irresistible offer. There is a certain beauty in taking a regular product and magnifying its perceived value by speaking directly to consumers. We believe in working with businesses that deliver real value to their end-user.

Our Process:

1. STRATEGY

2. PERFORMANCE CONTENT CREATION

3. SHOPIFY WEBSITE DEVELOPMENT

4. MULTI-CHANNEL MEDIA BUYING

5. CONVERSION RATE OPTIMISATION

6. KLAVIYO EMAIL MARKETING

7. DATA & ANALYTICS

What We Do

Holistic E-Commerce Strategy
Digital Advertising Funnel Strategy
Performance Content Creation
Facebook & Instagram Advertising
Google Advertising
Website & Landing Page Development
Conversion Rate Optimisation
Klaviyo Email Marketing
Amplified Influencer Marketing

The Magnitude E-Commerce Accelerator

The pre-eminent methodology for scaling ambitious direct to consumer e-commerce brands.

01. MEANING

Why: Create a competitive advantage that is impossible to replicate.
What: Develop a purpose that resonates deeply with your market.
How: Focus your reason to exist & align with the market.

02. MANIFESTATION

Why: Claim the extreme margin that exists in perceived brand value.
What: Ensure you take a powerful & efficient brand to market
How: Construct a powerful connection to your customer.

03. METRICS

Why: To predict, understand and own your ability to scale.
What: Ruthlessly quantify & control the key driving forces within your business
How: Appreciate your metrics: EPS, CPA, LTV, OH, GP, CVR, AOV & RCR

04. MULTIPLICATION

Why: To drive highly relevant traffic at the lowest possible price.
What: Empower your traffic strategy with tactical best practice & psychographics
How: Know your customers intimately. Reach them efficiently.

05. MONEY

Why: To protect everything that you’ve worked so damn hard for.
What: Develop bulletproof administrative capability, systems management & governance
How: Identify & eliminate vulnerabilities.

Our Team

The team at Glass Elephant & the wider Magnitude Group are E-Commerce practitioners. Glass Elephant is unique because it was born out of the ashes of the multi-million dollar E-Commerce fitness brand Fitwear. Our founder Simon Phillips was let down by the typical ‘all care, no responsibility’ agency model and literally built the business that would have saved him. This business now supports over 50 fiercely passionate E-commerce professionals that are genuinely attached to the result. The unique culture at Glass Elephant exists because we know what’s at stake, because we have been the client. A common theme you’ll hear from Glass Elephant clients is “These people treat our business like it’s their own”.

Senior Leadership Team

Brad Lindsay

Managing Director Glass Elephant

Brad Lindsay

1995 TNT South Africa
Achieved Growth of 24M to 36M
1997 TNT India
Achieved Growth of 90M to 180M
2001 Founded Supply Chain Solutions
2005 Awarded New Zealand’s most innovative logistics company
2016 Top 10 Courier Post Account
2019 Supply Chain Solutions is the largest B2C 3PL in New Zealand

Simon Phillips

chief Strategy Officer

Simon Phillips

2012 Founded Fitwear
2015 Sold 50% for $1 million
2017 F**ked it up
2018 Founded SJP.Media
2019 Founded Glass Elephant

Matt Headland

Chief Executive Officer

Matt Headland

2002 Marketing Manager Telstar Records UK
2004 Head of Promotion and Publicity Warner Music NZ
2006 Account Manager Publicis Group NZ; Coca-Cola, Lion Nathan, Goodman Fielder
2007 General Manager Marketing EMI Music NZ
2008 General Sales Manager, MTV NZ
2009 General Manager, EMI Music NZ
2012 Director of National Sales and New Ventures, Mediaworks Group.
2016 General Manager Agency Sales, NZME
2017 Chief Commercial Officer, NZME
2020 Chief Operating Officer, Glass Elephant
2020 Chief Executive Officer, Glass Elephant / Kollab

Briar McGregor

Operations Director

Briar McGregor

2006 Lived her dream as a GeorgeFM Account Manager
2012 Social Media Manager in competitive UK market
2016 Mediacom NZ Social Media specialist
2018 Digital Planner at TVNZ
2019 Joined Glass Elephant.

Chelsea Davis

Strategy Director

Chelsea Davis

2012 Started Career at Carat NZ
2013 Moved to Melbourne to work at Vizeum on BMW AU
2015 Moved to London to work at Vizeum on AB InBEV UK
2017 Media Planning at Starcom Melbourne for FCA Australia
2019 Strategy Contractor at OMD Melbourne
2020 Joined Glass Elephant

Kennedy Anderson

Creative Director

Kennedy Anderson

2013 First business @ 15 - Wedding Photographer
2017 Studied Industrial Design…
2018 ...started Kollab and dropped out
2019 Launched Shopify Store (The Whitening Co)
2020 Joint Venture with Glass Elephant begins

Kiran King

Sales Director

Kiran King

2013 built commercial department of Wintec from the ground up - scaled to 7 figures of government contracts in 12 months, becoming a national provider
2014 became advisor to New Zealand's Ministry of Social Development
2015 founded innovation centre for one of NZ's largest ITOs, Skills Org - spearheaded growth of the team from 4 to 15, delivering 7 figures within its first year
2017 helped build and exit fintech startup Ratebroker
2017 founded e-commerce wine business Bottle Service
2018 became innovation advisor to the Keep It Blue Foundation, international non-profit for marine sustainability
2020 started with the team at Glass Elephant to help transform e-commerce businesses around the world