







Glass Elephant
We’re all about transparency and not afraid to talk about the Elephant in the room.
Circular Offering

A global operation
How far we’ve come

Our Team
The team at Glass Elephant & the wider Magnitude Group are E-Commerce practitioners. Glass Elephant is unique because it was born out of the ashes of the multi-million dollar E-Commerce fitness brand Fitwear. Our founder Simon Phillips was let down by the typical ‘all care, no responsibility’ agency model and literally built the business that would have saved him. This business now supports over 50 fiercely passionate E-commerce professionals that are genuinely attached to the result. The unique culture at Glass Elephant exists because we know what’s at stake, because we have been the client. A common theme you’ll hear from Glass Elephant clients is “These people treat our business like it’s their own”.
Founders

Brad Lindsay
Managing Director Glass Elephant
Brad Lindsay
- 1995 TNT South Africa
- Achieved Growth of 24M to 36M
- 1997 TNT India
- Achieved Growth of 90M to 180M
- 2001 Founded Supply Chain Solutions
- 2005 Awarded New Zealand’s most innovative logistics company
- 2016 Top 10 Courier Post Account
- 2019 Supply Chain Solutions is the largest B2C 3PL in New Zealand

Simon Phillips
Acting CEO
Simon Phillips
- 2012 Founded Fitwear
- 2015 Sold 50% for $1 million
- 2017 F**ked it up
- 2018 Founded SJP.Media
- 2019 Founded Glass Elephant
Senior leadership team

Kennedy Anderson
Creative Director
Kennedy Anderson
- 2013 First business @ 15 - Wedding Photographer
- 2017 Studied Industrial Design…
- 2018 ...started Kollab and dropped out
- 2019 Launched Shopify Store (The Whitening Co)
- 2020 Joint Venture with Glass Elephant begins

Briar McGregor
Acting General Manager
Briar McGregor
- 2006 Lived her dream as a GeorgeFM Account Manager
- 2012 Social Media Manager in competitive UK market
- 2016 Mediacom NZ Social Media specialist
- 2018 Digital Planner at TVNZ
- 2019 Joined Glass Elephant.

Ruben Thompson
PERFORMANCE DIRECTOR

Trijah Maharaj
Head of Strategy
The Team

Arielle Veldhuizen
Head of Marketing

Ben Casey
Acting Head of Performance

Darren Nguyen
Acting Head of Content

Mishaela Wallan
Head of Performance Graphics

Van Vairavan
EPS Technology Lead
