We work with ambitious brands
all over the world

We work with ambitious brands all over the world

OUR SPECIAL SAUCE

Direct Response Performance Marketing is the data-driven pursuit of immediate ROI by driving the most from a marketing budget through the creation of an irresistible offer. There is a certain beauty in taking a regular product and magnifying its perceived value by speaking directly to consumers. We believe in working with businesses that deliver real value to their end-user.

Our Process:

1. STRATEGY

2. PERFORMANCE CONTENT CREATION

3. SHOPIFY WEBSITE DEVELOPMENT

4. MULTI-CHANNEL MEDIA BUYING

5. CONVERSION RATE OPTIMISATION

6. KLAVIYO EMAIL MARKETING

7. DATA & ANALYTICS

What We Do

The Magnitude E-Commerce Accelerator

The pre-eminent methodology for scaling ambitious direct to consumer e-commerce brands.

01.

MEANING

Why: Create a competitive advantage that is impossible to replicate.
What: Develop a purpose that resonates deeply with your market.
How: Focus your reason to exist & align with the market.

02.

MANIFESTATION

Why: Claim the extreme margin that exists in perceived brand value.
What: Ensure you take a powerful & efficient brand to market
How: Construct a powerful connection to your customer.

03.

METRICS

Why: To predict, understand and own your ability to scale.
What: Ruthlessly quantify & control the key driving forces within your business
How: Appreciate your metrics: EPS, CPA, LTV, OH, GP, CVR, AOV & RCR

04.

MULTIPLICATION

Why: To drive highly relevant traffic at the lowest possible price.
What: Empower your traffic strategy with tactical best practice & psychographics
How: Know your customers intimately. Reach them efficiently.

05.

MONEY

Why: To protect everything that you’ve worked so damn hard for.
What: Develop bulletproof administrative capability, systems management & governance
How: Identify & eliminate vulnerabilities.

Our Team

The team at Glass Elephant & the wider Magnitude Group are E-Commerce practitioners. Glass Elephant is unique because it was born out of the ashes of the multi-million dollar E-Commerce fitness brand Fitwear. Our founder Simon Phillips was let down by the typical ‘all care, no responsibility’ agency model and literally built the business that would have saved him. This business now supports over 50 fiercely passionate E-commerce professionals that are genuinely attached to the result. The unique culture at Glass Elephant exists because we know what’s at stake, because we have been the client. A common theme you’ll hear from Glass Elephant clients is “These people treat our business like it’s their own”.

Senior Leadership Team

Brad Lindsay

Managing Director Glass Elephant

Brad Lindsay

  • 1995 TNT South Africa
  • Achieved Growth of 24M to 36M
  • 1997 TNT India
  • Achieved Growth of 90M to 180M
  • 2001 Founded Supply Chain Solutions
  • 2005 Awarded New Zealand’s most innovative logistics company
  • 2016 Top 10 Courier Post Account
  • 2019 Supply Chain Solutions is the largest B2C 3PL in New Zealand

Simon Phillips

chief Strategy Officer

Simon Phillips

  • 2012 Founded Fitwear
  • 2015 Sold 50% for $1 million
  • 2017 F**ked it up
  • 2018 Founded SJP.Media
  • 2019 Founded Glass Elephant

Matt Headland

Chief Executive Office

Matt Headland

  • 2002 Marketing Manager Telstar Records UK
  • 2004 Head of Promotion and Publicity Warner Music NZ
  • 2006 Account Manager Publicis Group NZ; Coca-Cola, Lion Nathan, Goodman Fielder
  • 2007 General Manager Marketing EMI Music NZ
  • 2008 General Sales Manager, MTV NZ
  • 2009 General Manager, EMI Music NZ
  • 2012 Director of National Sales and New Ventures, Mediaworks Group.
  • 2016 General Manager Agency Sales, NZME
  • 2017 Chief Commercial Officer, NZME
  • 2020 Chief Operating Officer, Glass Elephant
  • 2020 Chief Executive Officer, Glass Elephant / Kollab

Briar McGregor

Operations Director

Briar McGregor

  • 2006 Lived her dream as a GeorgeFM Account Manager
  • 2012 Social Media Manager in competitive UK market
  • 2016 Mediacom NZ Social Media specialist
  • 2018 Digital Planner at TVNZ
  • 2019 Joined Glass Elephant.

Vitaly Soskov

Digital Director

Vitaly Soskov

  • 2014 Started and exited taxi fleet company in Moscow
  • 2015 Started first global Shopify store
  • 2016 Exited and created two new Shopify stores
  • 2018 Launched own digital marketing agency
  • 2019 Joined Glass Elephant. Grew first client to 7 figures.

Chelsea Davis

Strategy Director

Chelsea Davis

  • 2012 Started Career at Carat NZ
  • 2013 Moved to Melbourne to work at Vizeum on BMW AU
  • 2015 Moved to London to work at Vizeum on AB InBEV UK
  • 2017 Media Planning at Starcom Melbourne for FCA Australia
  • 2019 Strategy Contractor at OMD Melbourne
  • 2020 Joined Glass Elephant

Kennedy Anderson

Creative Director

Kennedy Anderson

  • 2013 First business @ 15 - Wedding Photographer
  • 2017 Studied Industrial Design…
  • 2018 ...started Kollab and dropped out
  • 2019 Launched Shopify Store (The Whitening Co)
  • 2020 Joint Venture with Glass Elephant begins

Jaymard Colmenar

Development Director

Jaymard Colmenar

  • 2007 Started working for a local develpment agency building and maintaining custom software and web infrsatructure for local NZ Businesses
  • 2011 Started working for a web application agency building websites and web applications for US based companies
  • 2012 Founded a startup and created an integrated wholesale and retail ecommerce platform
  • 2013 Graduated Bachelor of Computer Science (University of Auckland)
  • 2014 Founded a full service digital agency servicing local NZ businesses
  • 2020 Joined Glass Elephant

Kiran King

Sales Director

Kiran King

  • 2013 built commercial department of Wintec from the ground up - scaled to 7 figures of government contracts in 12 months, becoming a national provider
  • 2014 became advisor to New Zealand's Ministry of Social Development
  • 2015 founded innovation centre for one of NZ's largest ITOs, Skills Org - spearheaded growth of the team from 4 to 15, delivering 7 figures within its first year
  • 2017 helped build and exit fintech startup Ratebroker
  • 2017 founded e-commerce wine business Bottle Service
  • 2018 became innovation advisor to the Keep It Blue Foundation, international non-profit for marine sustainability
  • 2020 started with the team at Glass Elephant to help transform e-commerce businesses around the world

The Team

Anwar Jabirov

Strategy Manager

Anwar Jabirov

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Arielle Veldhuizen

Strategy Manager

Arielle Veldhuizen

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Brayden Cassidy

Strategy Development Manager

Brayden Cassidy

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Darren Nguyen

Performance Content Manager

Darren Nguyen

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Henry Blackwell

Strategy Manager

Henry Blackwell

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Jack Ellis

Content Manager

Jack Ellis

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Jordan Kelly Young

Production Manager

Jordan Kelly Young

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Kate Cronin-Smith

Content Strategy Manager

Kate Cronin-Smith

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Mishaela Wallan

Content Creator

Mishaela Wallan

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Olivia Brown

Strategy Manager

Olivia Brown

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Rachael Duffield

Executive Assistant & HR

Rachael Duffield

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Ruben Thompson

Digital Coordinator

Ruben Thompson

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Seb Norton

Strategy Manager

Seb Norton

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Trijah Maharaj

Strategy Manager

Trijah Maharaj

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Happy clients
all around the world.

Work: Photography, social media, graphic design

Work: Photography, social media, graphic design