We work with ambitious brands
all over the world
We work with ambitious brands all over the world







OUR SPECIAL SAUCE
Direct Response Performance Marketing is the data-driven pursuit of immediate ROI by driving the most from a marketing budget through the creation of an irresistible offer. There is a certain beauty in taking a regular product and magnifying its perceived value by speaking directly to consumers. We believe in working with businesses that deliver real value to their end-user.
Our Process:
1. STRATEGY
2. PERFORMANCE CONTENT CREATION
3. SHOPIFY WEBSITE DEVELOPMENT
4. MULTI-CHANNEL MEDIA BUYING
5. CONVERSION RATE OPTIMISATION
6. KLAVIYO EMAIL MARKETING
7. DATA & ANALYTICS
What We Do
- Holistic E-Commerce Strategy
- Digital Advertising Funnel Strategy
- Performance Content Creation
- Facebook & Instagram Advertising
- Google Advertising
- Website & Landing Page Development
- Conversion Rate Optimisation
- Klaviyo Email Marketing
- Amplified Influencer Marketing
The Magnitude E-Commerce Accelerator
01.
MEANING
Why: Create a competitive advantage that is impossible to replicate.
What: Develop a purpose that resonates deeply with your market.
How: Focus your reason to exist & align with the market.
02.
MANIFESTATION
Why: Claim the extreme margin that exists in perceived brand value.
What: Ensure you take a powerful & efficient brand to market
How: Construct a powerful connection to your customer.
03.
METRICS
Why: To predict, understand and own your ability to scale.
What: Ruthlessly quantify & control the key driving forces within your business
How: Appreciate your metrics: EPS, CPA, LTV, OH, GP, CVR, AOV & RCR
04.
MULTIPLICATION
Why: To drive highly relevant traffic at the lowest possible price.
What: Empower your traffic strategy with tactical best practice & psychographics
How: Know your customers intimately. Reach them efficiently.
05.
MONEY
Why: To protect everything that you’ve worked so damn hard for.
What: Develop bulletproof administrative capability, systems management & governance
How: Identify & eliminate vulnerabilities.
Our Team
Senior Leadership Team

Brad Lindsay
Managing Director Glass Elephant
Brad Lindsay
- 1995 TNT South Africa
- Achieved Growth of 24M to 36M
- 1997 TNT India
- Achieved Growth of 90M to 180M
- 2001 Founded Supply Chain Solutions
- 2005 Awarded New Zealand’s most innovative logistics company
- 2016 Top 10 Courier Post Account
- 2019 Supply Chain Solutions is the largest B2C 3PL in New Zealand

Simon Phillips
chief Strategy Officer
Simon Phillips
- 2012 Founded Fitwear
- 2015 Sold 50% for $1 million
- 2017 F**ked it up
- 2018 Founded SJP.Media
- 2019 Founded Glass Elephant

Matt Headland
Chief Executive Officer
Matt Headland
- 2002 Marketing Manager Telstar Records UK
- 2004 Head of Promotion and Publicity Warner Music NZ
- 2006 Account Manager Publicis Group NZ; Coca-Cola, Lion Nathan, Goodman Fielder
- 2007 General Manager Marketing EMI Music NZ
- 2008 General Sales Manager, MTV NZ
- 2009 General Manager, EMI Music NZ
- 2012 Director of National Sales and New Ventures, Mediaworks Group.
- 2016 General Manager Agency Sales, NZME
- 2017 Chief Commercial Officer, NZME
- 2020 Chief Operating Officer, Glass Elephant
- 2020 Chief Executive Officer, Glass Elephant / Kollab

Briar McGregor
Operations Director
Briar McGregor
- 2006 Lived her dream as a GeorgeFM Account Manager
- 2012 Social Media Manager in competitive UK market
- 2016 Mediacom NZ Social Media specialist
- 2018 Digital Planner at TVNZ
- 2019 Joined Glass Elephant.

Chelsea Davis
Strategy Director
Chelsea Davis
- 2012 Started Career at Carat NZ
- 2013 Moved to Melbourne to work at Vizeum on BMW AU
- 2015 Moved to London to work at Vizeum on AB InBEV UK
- 2017 Media Planning at Starcom Melbourne for FCA Australia
- 2019 Strategy Contractor at OMD Melbourne
- 2020 Joined Glass Elephant

Kennedy Anderson
Creative Director
Kennedy Anderson
- 2013 First business @ 15 - Wedding Photographer
- 2017 Studied Industrial Design…
- 2018 ...started Kollab and dropped out
- 2019 Launched Shopify Store (The Whitening Co)
- 2020 Joint Venture with Glass Elephant begins

Kiran King
Sales Director
Kiran King
- 2013 built commercial department of Wintec from the ground up - scaled to 7 figures of government contracts in 12 months, becoming a national provider
- 2014 became advisor to New Zealand's Ministry of Social Development
- 2015 founded innovation centre for one of NZ's largest ITOs, Skills Org - spearheaded growth of the team from 4 to 15, delivering 7 figures within its first year
- 2017 helped build and exit fintech startup Ratebroker
- 2017 founded e-commerce wine business Bottle Service
- 2018 became innovation advisor to the Keep It Blue Foundation, international non-profit for marine sustainability
- 2020 started with the team at Glass Elephant to help transform e-commerce businesses around the world

Nick Scott
Digital Director
Nick Scott
- Account Manager SEA - Aktiv Digital Singapore
- Manager - Starcom Singapore
- Digital Lead Singapore - Havas Media International
- Associate Media Director - Ogilvy Singapore
- Head of Digital and Analytics - Profero Singapore
- Group Business Director and Head of Digital - Carat NZ
- Head of Client Service - iProspect NZ
- Partnership Director - PHD NZ

Ruben Thompson
Performance Director
The Team

Aldous Bryan
Performance Content Creator

Angelito Bayot
Web Developer

Arielle Veldhuizen
Strategy Manager

Atreo Jae Cabalu
Performance Content Creator

Blessy Fe Sobrepeña
Web Developer

Brayden Cassidy
Strategy Development Manager

Bryan Tirado
Web Developer

Christian Toring
Performance Content Creator

Darren Nguyen
Performance Content Manager

Erwin Pamuti
Performance Content Creator

Farrah Brill-Holland
Scheduler

Finn Sullivan
Strategy Manager

Gil Recto Jr.
Web Developer

Grayson Bullen
Content Creator

Henry Blackwell
Strategy Manager

Herschel Barker
Strategy Manager

Jack Ellis
Content Manager

Jordan Kelly Young
Production Manager

Kate Cronin-Smith
Content Strategy Manager

Klariza Monterde
Performance Content Creator

Krishielle Mae Balboa
Web Developer

Larry Dave Emol
Web Developer

Leanne Jamieson
Strategy Coordinator

Ma Nesa Jolipas
Graphic Designer

Millie Johnson
Strategy Manager

Mishaela Wallan
Content Creator

Nina Moukharris
Shoot Coordinator

Paolo Aldecoa
Content Writer

Olivia Brown
Strategy Manager

Rachael Duffield
Executive Assistant & HR

Ryan Laloon
Performance Content Creator

Trijah Maharaj
Strategy Manager

Van Vairavan
Senior Web Developer
