About – Glass Elephant

Glass Elephant

[glas – ‘eləfənt]

noun

We’re all about transparency and not afraid to talk about the Elephant in the room.

Circular Offering

A global operation

Our vast network of manufacturing, logistics and warehouse facilities support our operations all around the world. Hover on the pins to see more.

How far we’ve come

Our Team

The team at Glass Elephant & the wider Magnitude Group are E-Commerce practitioners. Glass Elephant is unique because it was born out of the ashes of the multi-million dollar E-Commerce fitness brand Fitwear. Our founder Simon Phillips was let down by the typical ‘all care, no responsibility’ agency model and literally built the business that would have saved him. This business now supports over 50 fiercely passionate E-commerce professionals that are genuinely attached to the result. The unique culture at Glass Elephant exists because we know what’s at stake, because we have been the client. A common theme you’ll hear from Glass Elephant clients is “These people treat our business like it’s their own”.

Founders

Brad Lindsay

Managing Director Glass Elephant

Brad Lindsay

1995 TNT South Africa
Achieved Growth of 24M to 36M
1997 TNT India
Achieved Growth of 90M to 180M
2001 Founded Supply Chain Solutions
2005 Awarded New Zealand’s most innovative logistics company
2016 Top 10 Courier Post Account
2019 Supply Chain Solutions is the largest B2C 3PL in New Zealand

Simon Phillips

chief Strategy Officer

Simon Phillips

2012 Founded Fitwear
2015 Sold 50% for $1 million
2017 F**ked it up
2018 Founded SJP.Media
2019 Founded Glass Elephant

Senior leadership team

Kennedy Anderson

Creative Director

Kennedy Anderson

2013 First business @ 15 - Wedding Photographer
2017 Studied Industrial Design…
2018 ...started Kollab and dropped out
2019 Launched Shopify Store (The Whitening Co)
2020 Joint Venture with Glass Elephant begins

Kiran King

Sales Director

Kiran King

2013 built commercial department of Wintec from the ground up - scaled to 7 figures of government contracts in 12 months, becoming a national provider
2014 became advisor to New Zealand's Ministry of Social Development
2015 founded innovation centre for one of NZ's largest ITOs, Skills Org - spearheaded growth of the team from 4 to 15, delivering 7 figures within its first year
2017 helped build and exit fintech startup Ratebroker
2017 founded e-commerce wine business Bottle Service
2018 became innovation advisor to the Keep It Blue Foundation, international non-profit for marine sustainability
2020 started with the team at Glass Elephant to help transform e-commerce businesses around the world