We work with ambitious brands all over the world
OUR SPECIAL SAUCE
Direct Response Performance Marketing is the data-driven pursuit of immediate ROI by driving the most from a marketing budget through the creation of an irresistible offer. There is a certain beauty in taking a regular product and magnifying its perceived value by speaking directly to consumers. We believe in working with businesses that deliver real value to their end-user.
What We Do
The Magnitude E-Commerce Accelerator
Why: Create a competitive advantage that is impossible to replicate.
What: Develop a purpose that resonates deeply with your market.
How: Focus your reason to exist & align with the market.
Why: Claim the extreme margin that exists in perceived brand value.
What: Ensure you take a powerful & efficient brand to market
How: Construct a powerful connection to your customer.
Why: To predict, understand and own your ability to scale.
What: Ruthlessly quantify & control the key driving forces within your business
How: Appreciate your metrics: EPS, CPA, LTV, OH, GP, CVR, AOV & RCR
Why: To drive highly relevant traffic at the lowest possible price.
What: Empower your traffic strategy with tactical best practice & psychographics
How: Know your customers intimately. Reach them efficiently.
Why: To protect everything that you’ve worked so damn hard for.
What: Develop bulletproof administrative capability, systems management & governance
How: Identify & eliminate vulnerabilities.
Managing Director Glass Elephant
- 1995 TNT South Africa
- Achieved Growth of 24M to 36M
- 1997 TNT India
- Achieved Growth of 90M to 180M
- 2001 Founded Supply Chain Solutions
- 2005 Awarded New Zealand’s most innovative logistics company
- 2016 Top 10 Courier Post Account
- 2019 Supply Chain Solutions is the largest B2C 3PL in New Zealand
chief Strategy Officer
- 2012 Founded Fitwear
- 2015 Sold 50% for $1 million
- 2017 F**ked it up
- 2018 Founded SJP.Media
- 2019 Founded Glass Elephant
Senior Leadership Team
Chief Executive Officer
- 2002 Marketing Manager Telstar Records UK
- 2004 Head of Promotion and Publicity Warner Music NZ
- 2006 Account Manager Publicis Group NZ; Coca-Cola, Lion Nathan, Goodman Fielder
- 2007 General Manager Marketing EMI Music NZ
- 2008 General Sales Manager, MTV NZ
- 2009 General Manager, EMI Music NZ
- 2012 Director of National Sales and New Ventures, Mediaworks Group.
- 2016 General Manager Agency Sales, NZME
- 2017 Chief Commercial Officer, NZME
- 2020 Chief Operating Officer, Glass Elephant
- 2020 Chief Executive Officer, Glass Elephant / Kollab
- 2006 Lived her dream as a GeorgeFM Account Manager
- 2012 Social Media Manager in competitive UK market
- 2016 Mediacom NZ Social Media specialist
- 2018 Digital Planner at TVNZ
- 2019 Joined Glass Elephant.
- 2012 Started Career at Carat NZ
- 2013 Moved to Melbourne to work at Vizeum on BMW AU
- 2015 Moved to London to work at Vizeum on AB InBEV UK
- 2017 Media Planning at Starcom Melbourne for FCA Australia
- 2019 Strategy Contractor at OMD Melbourne
- 2020 Joined Glass Elephant
- 2013 First business @ 15 - Wedding Photographer
- 2017 Studied Industrial Design…
- 2018 ...started Kollab and dropped out
- 2019 Launched Shopify Store (The Whitening Co)
- 2020 Joint Venture with Glass Elephant begins
- 2013 built commercial department of Wintec from the ground up - scaled to 7 figures of government contracts in 12 months, becoming a national provider
- 2014 became advisor to New Zealand's Ministry of Social Development
- 2015 founded innovation centre for one of NZ's largest ITOs, Skills Org - spearheaded growth of the team from 4 to 15, delivering 7 figures within its first year
- 2017 helped build and exit fintech startup Ratebroker
- 2017 founded e-commerce wine business Bottle Service
- 2018 became innovation advisor to the Keep It Blue Foundation, international non-profit for marine sustainability
- 2020 started with the team at Glass Elephant to help transform e-commerce businesses around the world
- Account Manager SEA - Aktiv Digital Singapore
- Manager - Starcom Singapore
- Digital Lead Singapore - Havas Media International
- Associate Media Director - Ogilvy Singapore
- Head of Digital and Analytics - Profero Singapore
- Group Business Director and Head of Digital - Carat NZ
- Head of Client Service - iProspect NZ
- Partnership Director - PHD NZ