Increase on the Purchase Conversion Value.
Munro is a well known New Zealand brand of bright, unique socks and underwear, with an established customer base both online and offline.
Glass Elephant's funnel resulted in 162% increase of ROAS, and a 391% increase on the Purchase Conversion Value.
Although Munro had a strong customer database, the Facebook ad account was underperforming. The ROAS was under 2.0 from January – March 2020.
Glass Elephant created a new funnel with carefully considered targeting layers accompanied by a variety of copy angles that addressed the customers accordingly to their adquisition journey.
This approach gave room for the Pixel to track the right people at the right moments, decreasing costs of CPM and CPA.
This resulted in a 162% increase of ROAS, and a 391% increase on the Purchase Conversion Value. Within three months, Munro was steadily on a 12.6 ROAS, using the same previously underperforming ad account.