twnty5 was newly launched, with new branding. We increased their monthly revenue by 221% and ROAS increased from 1.4 to 5.3 in a period of just 60 days.
twnty5 is New Zealand’s premier subscription service of meal boxes, containing 28 powdered complete meals, available in four flavours, delivered to the customers’ door each month. twnty5’s goal is to change the way we view food and how we nourish our bodies.
Glass Elephant helped twnty5 develop new branding and build a customer base from almost nothing, and in 5 months the Instagram and Facebook platforms gained 1200 and 450 followers respectively. The brand now has loyal influencers and ambassadors who regularly promote the product.
Once the new branding was launched, the challenge faced was making engaging content that would stand out from competitors and convert into sales. Glass Elephant created a whole new content funnel with a brand new offer to push sample packs, and used a well known, fitness related NZ influencer to be the face of the content and brand.